Alhokair Artwork

About Us

Who we are

Fawaz Abdulaziz Alhokair & Co (known as Alhokair) was formed in 1990 by Fawaz, Salman and Abdulmajeed Alhokair. The company has since become the leading franchise retailer in the KSA and the only listed business of its type in the Middle East.

Since the opening of its first store in 1991, Alhokair has grown considerably and now trades in over 1,700 stores across 100 shopping malls in 11 countries, with a retail platform operating on a total GLA of more than 450,000m2.

All of this is managed by a workforce numbering more than 11,000. Alhokair currently represents over 89 brands across retail and F&B. In retail, we operate a wide and diversified portfolio in fashion - spanning from womenswear, menswear, kids and baby, shoes and accessories - beauty and cosmetics, multimedia, sports, variety stores.

In F&B, we operate a variety of international and homegrown brands in coffee shops, QSRs, and casual dining.

View Our Brand Portfolio

Senior Management

Marwan Moukarzel

Chief Executive Officer
Marwan Moukarzel joined Alhokair as CEO in 2019 where he oversees all facets of the business, across all operating territories. Since he joined, he elevated the retail experience into the digital age through diversification of brand partnerships and achieving omni-channel success to drive growth and maximize value for shareholders and all stakeholders while pivoting Alhokair to new heights of success. Prior to joining Alhokair, Marwan served as the General Manager of Azadea Group. Under his leadership, Azadea witnessed immense growth, entered new markets, and fostered strong relationships with brand owners and major real estate developers. Previous to taking on this position, Marwan also served as the Deputy CEO and CFO of the company. With over twenty-five years of professional experience, Marwan held various other positions; External Auditor with Deloitte(Abu Dhabi) and Ernst & Young (Lebanon), and Head of Internal Audit for major retail and wholesale operator in Qatar. Marwan is a Certified Public Accountant (US), Certified Internal Auditor (US), holds a Bachelor’s Degree from Notre Dame University (Lebanon), and an Executive MBA from Insead.
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Ahmed Belbesy

Chief Financial Officer
Ahmed Belbesy is the Chief Financial Officer at Alhokair since 2020. He leads the finance function across all operating countries where he is responsible for the brands’ financial performance and is pivotal in Alhokair's transformation strategy. This includes inventory and supply chain optimization, and the implementation of a successful omnichannel strategy. He has over 15 years of retail experience in the region and a proven track record of leading retail companies through successful transformations and periods of significant growth. Throughout, Ahmed’s role encompassed brand finance, corporate finance, corporate governance and treasury. Prior to Alhokair, Ahmed spent four years as CFO of Al Raya Foodstuff Company - a major food retailer based in Jeddah. Prior to that, he was the CFO of United Electronics Company – eXtra and had successfully accompanied the company on its way to becoming a publicly listed entity. Ahmed is a CMA, CFM, CIA, CTP and CAT and holds a bachelor's degree from Alexandria University.
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